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Global Marketing Campaign Lead - Energy

EPAM Systems · New York, NY, United States · Remote · Lead

Salary Salary not disclosed

About the role

EPAM is seeking a Global Energy Integrated Campaign Lead to shape, orchestrate, and optimize integrated marketing campaigns that translate Energy industry priorities into measurable awareness, account engagement, pipeline, and revenue impact.

As part of the Global Campaign Marketing team, you will act as the bridge between GTM strategy and execution, turning market opportunities, customer insights, and business objectives into focused, data-driven campaigns.

This is an individual contributor role with cross-functional leadership responsibility across Industry GTM, Content, Digital, Field Marketing, Partner Marketing, Sales, Marketing Operations, and Centers of Excellence. The role does not own every tactic directly -- they own the campaign strategy, brief, operating model, governance, journey focus, performance framework and cross-functional orchestration needed to deliver scalable, sales-aligned campaigns.

Req.#1054582485

Responsibilities

Translate energy business priorities into focused integrated campaign strategies aligned to EPAM’s strengths in digital transformation, engineering, data, AI, cloud, customer experience and industry consulting

Define campaign strategy including audience segmentation, priority personas, messaging, positioning, channel mix and primary journey focus across awareness, consideration or intent

Own campaign planning, orchestration, sequencing, governance and performance measurement across global programs, regions and customer touchpoints

Manage the integrated campaign brief as the central source of truth for campaign execution

Partner with industry go-to-market, content, digital, field marketing, partner marketing, sales, business development and Center of Excellence teams to deliver coordinated campaigns

Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email programs, paid media, events, content hubs, landing pages and sales enablement

Track and optimize campaign performance using account engagement, marketing and sales qualified lead progression, influenced pipeline, conversion by journey stage, sales follow-up effectiveness and return on investment metrics

Partner with sales and business development teams to translate campaign engagement signals into account prioritization, outreach plays, follow-up motions and pipeline acceleration opportunities

Manage campaign budgets and ensure effective resource utilization

Requirements

Degree in marketing, project management, business, communications or a related field

6-8 years of experience in business-to-business (B2B) marketing, integrated campaigns, demand generation, industry marketing or go-to-market strategy (preferably to energy organizations including oil and gas, utilities, renewable energy, energy services or energy trading)

Proven experience managing global or multi-regional marketing campaigns

Experience in technology, consulting, professional services, digital transformation or enterprise software environments

Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generation

Clear communication and cross-functional collaboration skills

Analytical mindset with experience using data, engagement signals, customer relationship management (CRM) and marketing performance insights to optimize campaign impact

Understanding of energy industry priorities including energy transition, sustainability, asset optimization, industrial AI, digital operations, grid modernization and operational efficiency

Experience with marketing automation, CRM, reporting and campaign management platforms

Nice to have

Familiarity with Demandbase, Marketo, Microsoft Dynamics, Workfront, Wrike, Jasper or similar technologies

Experience working in a global matrixed organization

We offer

Medical, Dental and Vision Insurance (Subsidized)

Health Savings Account

Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

Short-Term and Long-Term Disability (Company Provided)

Life and AD&D Insurance (Company Provided)

Employee Assistance Program

Unlimited access to LinkedIn learning solutions

Matched 401(k) Retirement Savings Plan

Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

Paid Holidays - nine (9) total per year

Legal Plan and Identity Theft Protection

Accident Insurance

Employee Discounts

Pet Insurance

Employee Stock Purchase Program

If otherwise eligible, participation in the discretionary annual bonus program

If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

For remote work in New York City only.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. Engineer the Future with a Career at EPAM

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $80,000 - $115,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

Applications will be accepted on a rolling basis.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

Skills

Go Project Management

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