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Global Marketing Campaign Lead - Financial Services & Insurance

EPAM Systems · United States · Remote · Lead

Salary Salary not disclosed

About the role

EPAM is seeking a Global Financial Services & Insurance Integrated Campaign Lead to shape, orchestrate and optimize integrated marketing campaigns that translate industry priorities into measurable awareness, account engagement, pipeline and revenue impact.

As part of the Global Campaign Marketing team, you will act as the bridge between go-to-market (GTM) strategy and execution, turning market opportunities, customer insights and business objectives into focused, data-driven campaigns.

This is an individual contributor role with cross-functional leadership responsibility across industry GTM, content, digital, field marketing, partner marketing, sales, marketing operations and Centers of Excellence. The role does not own every tactic directly — they own the campaign strategy, brief, operating model, governance, journey focus, performance framework and cross-functional orchestration needed to deliver scalable, sales-aligned campaigns.

Req.#1054582475

Responsibilities

Translate financial services and insurance (FSI) business priorities into focused integrated campaign strategies aligned to EPAM’s strengths in digital transformation, engineering, data, AI, cloud, customer experience and industry consulting

Define campaign strategy including audience segmentation, priority personas, messaging, positioning, channel mix and primary journey focus across awareness, consideration or intent

Own campaign planning, orchestration, sequencing, governance and performance measurement across global programs, regions and customer touchpoints

Manage the integrated campaign brief as the central source of truth for campaign execution

Partner with industry GTM, content, digital, field marketing, partner marketing, sales, business development and Center of Excellence teams to deliver coordinated campaigns

Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email programs, paid media, events, content hubs, landing pages and sales enablement

Track and optimize campaign performance using account engagement, marketing and sales qualified lead progression, influenced pipeline, conversion by journey stage, sales follow-up effectiveness and return on investment metrics

Partner with sales and business development teams to translate campaign engagement signals into account prioritization, outreach plays, follow-up motions and pipeline acceleration opportunities

Leverage marketing technology, AI tools and analytics to improve campaign performance and operational efficiency

Capture campaign learnings and recommendations to improve repeatability, scalability and future campaign performance

Manage campaign budgets and ensure effective resource utilization

Requirements

Degree in marketing, project management, business, communications or a related field

Six to eight years of experience in business-to-business (B2B) marketing, integrated campaigns, demand generation, industry marketing or GTM strategy (preferably to FSI organizations including banking, capital markets, insurance, payments, wealth management or fintech)

Proven experience managing global or multi-regional marketing campaigns

Experience in technology, consulting, professional services, digital transformation or enterprise software environments

Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generation

Clear communication and cross-functional collaboration skills

Analytical mindset with experience using data, engagement signals, customer relationship management (CRM) and marketing performance insights to optimize campaign impact

Understanding of industry priorities including banking modernization, insurance transformation, AI and data adoption, cloud and core modernization, customer experience and personalization, risk, compliance and operational resilience

Ability to connect EPAM’s engineering, consulting, data, AI and digital transformation capabilities to FSI business outcomes

Experience with marketing automation, CRM, reporting, account-based marketing (ABM) and campaign management platforms

Nice to have

Familiarity with Demandbase, Marketo, Microsoft Dynamics, Workfront, Wrike, Jasper, PowerBI or similar technologies

Experience working in a global matrixed organization

We offer

Medical, Dental and Vision Insurance (Subsidized)

Health Savings Account

Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

Short-Term and Long-Term Disability (Company Provided)

Life and AD&D Insurance (Company Provided)

Employee Assistance Program

Unlimited access to LinkedIn learning solutions

Matched 401(k) Retirement Savings Plan

Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

Paid Holidays - nine (9) total per year

Legal Plan and Identity Theft Protection

Accident Insurance

Employee Discounts

Pet Insurance

Employee Stock Purchase Program

If otherwise eligible, participation in the discretionary annual bonus program

If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

This Remote Position Cannot be Performed in New York City.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. Engineer the Future with a Career at EPAM

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $80,000 - $115,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

Applications will be accepted on a rolling basis.

In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

Skills

Go Project Management

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